There’s definitely an art to profitably selling products online. And in case you haven’t tried it before, you are going to face a huge learning curve. So instead of starting from scratch, I suggest learning from somebody who has done it. Russell Brunson’s DotCom Secrets is actually a amazing read loaded with practical tips on creating high converting sales funnels. Essential read for any online marketer.
Somebody who has created a successful online business and may credibly explain what works and what doesn’t. One of those people is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Organization Online.
What is DotCom Secrets? While DotCom Secrets was published back in 2015, I still realize that a lot of the strategies that Russell discusses in this book still hold true today. It includes a bunch of actionable advice and if you’re trying to sell anything online, I truly recommend that you grab a duplicate of this book whilst keeping it as being a reference. The publication is just 254 pages long, and Dotcom Secrets has a very charming, engaging style that creates the book and simple read. He fills the pages with examples and stories of his own business, and that he does an extremely an outstanding job explaining the various “secrets” which can be inside the book.
During the time of this post, the book features a 4.5-star rating with over 500 reviews on Amazon. Who is Russell Brunson? For people that are not familiar with him, Russell Brunson is actually a highly successful online entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s sold anything from shakes, t-shirts, and supplements. He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
He also created a whole ecosystem round the software including books (like DotCom Secrets), information products, and live events. Because of this, he’s made over 206 millionaires that are element of his exclusive 2 Comma Club. In accordance with Forbes, Etison, LLC is now a 360 million dollar business. And a lot more impressively, it had been entirely self-funded. While I don’t know Russell personally, he did feature one of the sites I created called DropMyLink in one of his videos a long time ago.
To start out the ebook Russell introduces you to the concept of the value ladder. This is a visual mapping of all of the products/services you are able to offer to your dream client, in ascending order of price. Ideally, you would want to sell people the best, most expensive product right? But it’s unlikely someone would buy that from you when they didn’t know the person you were yet. Having a value ladder, it is possible to offer something to individuals at a lower price point, where they are more prepared to take out their wallets.
Then as soon as you demonstrate the worth it is possible to provide, you’ll get yourself a certain amount of buyers climbing up your ladder to buy your more expensive, but more value-packed products. Russell then introduces the concept of a sales funnel. This is actually the online process you have to setup to have customers ascend the levels of your own value ladder. This is simply a simple intro as rest of the book enters into more detail concerning the strategy and psychology for building out your sales funnels.
Another section is about making contact with your audience. First, funnel hacker black box covers creating an Attractive Character. This is all about coming up with an online persona which will attract individuals to you and also help you develop a following. These are your loyal fans who could be the ones to rush out to purchase your products. Russell goes into detail about each and shares several examples to assist know very well what he means. The next half of the chapter describes two of the very most effective e-mail marketing techniques for keeping your list engaged. The first is called the Soap Opera Sequence. Its purpose is to assist you bond your brand-new leads along with your fncafw character. The real key idea behind this sequence would be to keep each email open-ended and entertaining.
In this way your subscribers would want to open all of your emails. Russell shares among the 5 email soap opera sequences he uses, and he explains his thinking behind each email to help you adapt these to your personal sequence. The next email strategy is the Daily Seinfeld Sequence. They are the emails you need to be sending to keep your relationship along with your subscribers.
Because if you don’t connect with your list regularly, they will forget about both you and your future marketing efforts will reduction in effectiveness. The thing that makes the daily Seinfeld emails work is that they are entertaining. So each email is 10% content and 90% entertainment. Start carrying this out and you will view your open rates, click rates, and conversations dramatically increase.
I found section four to get the true gem in the book. This is where Expert Secrets Review is put into detail about a few of his best sales funnels. We understand the psychology he uses behind each funnel and just how they work. Then, most helpful of all the, he gives you fill in the blank templates so that you can implement each funnel for your business.