One of the greatest mistakes most marketers do today, is think e-mail marketing is dead. Many marketers today drop the e-mail marketing scheme to go with social media marketing. Come to think of it, social media marketing look far more sexy than email. But, is a social networking post really as effective as an e-mail? Before we answer that question, lets state a well known fact. It is much easier to send a friend request on Facebook than to collect an email online. But trust me, email marketing tools is thrice as worth it as social media. So, precisely what is e-mail marketing?
E-mail marketing will be the targeting of consumers through emails. Every emails sent to a potential customers can be considered as email marketing. E-mail marketing involves sending a promotional email or an ad to your subscriber. Via his current email address. Significant amounts of organisations today use e-mail marketing. A lot more bloggers use email marketing today than before. For instance, maybe you have been browsing online, and you see some field where you are motivated to submit your name and email to acquire a free eBook or update? That is the front part of email marketing.
Most bloggers use e-mail marketing as it increases the customer experience. Using a well targeted subscriber list, you can reach established customers and prospective ones too. Any given subscriber will likely be informed better and much more easily via email. The email could have a better visibility than a Facebook post. The Facebook post will be drowned in a stream of content inside the minutes following its posting.
Do You Need Email Marketing? If you wish to boost your customers’ or readers’ experience, then you need email marketing. Ignore the glamour and also the flashy of social networking. Our company is talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and much more. As numerous experienced marketers say, ” the cash is incorporated in the list”. Some even say “your net worth depends upon your network”. Inside the following lines, I am going to explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will likely be mentioned at the conclusion of this article. So, let’s enter into the benefits of using email marketing.:
Potential Reach: Are you aware that in 2013, there have been about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting truth is; 91% of the consumers check their email accounts at least once each day. Today, we browse more with the phones than our computers. Because of this, we have been quicker notified whenever we receive emails. Our phones place the notifications right facing our eyes.
Today, it is actually much easier to check for an email than a Facebook or Twitter post. It is because whenever we post content, so does millions of others. Because of this, finding one specific post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s get some good interesting numbers. Within the first one half of 2013, an investigation conducted using emails being a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% from the emails sent in a campaign never reach their destinations. 4% in the sent emails are sent into the spam folder. That makes 22% in the sent emails which do not actually reach the intended receiver.
On the other hand, 78% from the emails sent during an email campaign actually reach their destination. Consider it by doing this, In the event you send 1000 emails, 780 emails will reach their destination. Furthermore, 91% in the receivers check their emails daily. This means, about 709 receivers would really visit your email. This really is great efficiency, as lower than 30% from the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign performed in the same way. This revealed that 74% of the Facebook posts are in fact lost inside the big stream of content. That is a problem. This means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another very bad thing is, everyone who sees your site content will not actually click through. Not even half will actually do. That leaves us with lower than 130 people who are actually thinking about our offers.
Click Through Rates: In the previous point, we discussed what percentage of individuals who see and could just like your posts and mails. Now let’s talk about individuals who actually complete the actions and do what you need those to do. Let’s dnsnaz clicking on a web link. This link usually takes those to a website landing page or perhaps a website.
Click through rate is the percentage of individuals who receive your message and also simply click it. The click through rate of the tweet is .5 percent rather than 3% for the email. These numbers look small in the beginning. But, which means that people click 6 times more on an e-mail link than on the tweeted link.
Let’s carry on using our illustration of 1000 emails and 1000 social media posts. A .5% click through rate means per thousand, 5 men and women will actually click on your link. This really is for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you will obtain normally. The numbers usually are not astounding, but efficient numbers usually are not always astounding. The main difference is really because, when people give you their emails they actually wish to hear more form you.
Your Potential Customers Need It This Way: A lot of people use social networking to communicate with friends first. Seldom could they be used to receive business news and reviews. There are specialized websites for your. 77% from the users in a survey online said they prefer to obtain promotional messages inside their emails. 4% said they prefer these messages on social networking. This talks to the fact that by submitting an email, folks are literally giving you an organization meeting location.