“Dude, that isn’t what we should do! We don’t make money using people texting…we are only successful when our customers are.” This is how the conversation used to go with almost all of my relatives and buddies that hadn’t quite grasped what it is we do. That was until recently.
It’s not too I blame them because of not “getting it”. Message Marketing has only recently emerged because the defacto marketing medium for small to mid-sized business people. It’s an industry that didn’t even exist a few years ago, however it’s literally exploding before our eyes.
Why provides the trend caught on so quick? What exactly is so appealing about text message marketing?
There is a simple answer to these questions. They are: Value and Access.
Value is definitely an arbitrary concept based on each individual, though with text marketing that value can be quantified through the results the company owner receives and through the number of subscribers each message alert campaign has. That price of each marketing campaign can be tracked and stacked against all other marketing efforts and also the results allow it to be clear towards the business owner, there is absolutely no better approach to market and advertise.
When the light comes on, it truly shines…
I have an older brother who may be extremely sharp in operation; he’s adequately known and considered an expert in operation start up within the technology industry. You would probably believe that he’s the type of guy you believe would catch this text message marketing concept from the mile away and would then possess a million then one applications for this.
Which was not the case. I don’t know if it had been my inabiility to clearly explain to him the benefit of texting to a business person or simply the simplicity of the way it works didn’t jell together with his advanced thinking, in either case he didn’t have it.
Several days ago I bought a telephone call from my brother (the genius one). He was excited… well, excited for him. He says for me, “I recieve it, this texting thing works well for middle America! People can text in and acquire an alert or deal or some kind of special immediately on the phone!” It had been just like the light had just come on! I said that’s it exactly. What made him finally see it? He had walked right into a Chick-fil-A restaurant and saw a table tent having said that Text CFA to 411247 to obtain Freebies and Promotions. He tried it, and the light came on!
Of course I proceeded to describe to him that gmail was perfect for that application. The customer gets immediate value as well as the business gets unprecedented access to the customer’s most personal communication device, their cellular phone.
But that’s not where story ends…Text Messaging is now being utilized in almost every part of business and it’s embraced by a large number of organizations to produce community, mobilize people, drive traffic to events and websites, spend less, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software programs through API portals, it’s all possible now. You need only look in terms of the recent Obama campaign to find out the dramatic effect text messaging has had on the country.
I have been astounded and mesmerised from the results businesses have whenever they use text messaging to boost their marketing efforts. I’ve had the ability to personally listen to business owners throughout the country that have used text marketing to increase sales, drive traffic, communicate better, these are truly using this technology to dzflri their businesses. What started off as a means to get a pizza shop to deliver its weekly special to your database has changed into the most powerful and effective marketing medium on the planet.
Something I actually have observed right from the start is definitely the always on factor of the cellular phone. When someone walks the door each morning they take 3 things together…their wallet, their keys and their cell phone. At church on Sunday an announcement is produced to transform off your cellular phone and the same happens in the movies, our mobile phone’s are always along with us. We give our clients the vision of putting their message within their customers pockets when they want and after that we give them the various tools to help make that happen.
SMS Text Messaging is really a breakthrough communication medium that consistently expand over 250% year after year. A study from Emarketer shows that for that average mobile user in the US, the quantity of text messages placed is greater than the amount of mobile calls placed. Companies are now connecting for their target audience and also the customer is responding. I actually have never seen response rates this high in every other marketing medium. I still see 12-30% response rates and as high as 95% read rates!
There are numerous of things which are driving this industry and several reasons businesses are adopting text message marketing in their online marketing strategy, but certainly two factors emerge as beacons that will have the light come on for you. These are Value and Access.