Pr releases can produce major benefits in marketing and PR, even though they don’t achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive benefits. Paid services promise media placements and syndication, while free services secure valuable links for website traffic.
A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press announcements can be found in leading publications. The subscription services have arranged for automatic publishing of news releases in countless online sites – thereby virtually guaranteeing placements for his or her clients’ news releases. Much more importantly, news releases often work as the basis for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on their site and seldom have the syndication/distribution clout of the paid services. The main benefit of free sites is the capacity to develop keywords, links, tags and meta-tags – which all bring about the traffic on the website along with your website’s rank.
These links all add to the variety of total inbound links in your site, which page rankers like Google Page Rank and Alexa take into consideration when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have been in existence forever plus they are still great for whatever they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key words as anchor text in news releases and wants them tagged as “nofollow” so they have no value for seo. However, “navigational links” that use anchor-text of a domain name, company name or product name usually do not apjflz to become tagged “nofollow” and most likely still produce seo value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release internet sites to profit your rankings.” However, responding to Cutts’ statement, a report by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise not, something remains certain: publication on the free press release site – in particular those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases could also positively influence online reputation. Announcements of new products, services and promotions present positive information searching results that can rank highly and thus push down any negative comments and posts in the set of search engine rankings. Pushing negative articles off page one of search results is really a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to monitor this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products following the release, and look at the reach and reader sentiment of the press release.