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The proper way to grow your business by using this powerful brand, audience and content-marketing tool We’ve been talking lately concerning how to improve your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes daily.

A note of caution: there are numerous people who promise to cultivate your Instagram followers through the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers. These types of followers have zero value. In fact, they could even be dangerous, wanting to steal your password or photos or infect you using a virus.

According to the data security company Imperva, these bad bots take into account 28.9 per cent of bots on Instagram. The easiest method to build your Instagram followers is simply by being authentic in your brand and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to use your business name being a hashtag, but you need to think beyond that.

If you want to make use of your Instagram posts to obtain followers, use other hashtags that tell the story in the image you’re sharing. You would like to start up a conversation when you’re sharing posts for such things as:

Events

Promotions

Contests

Product launches

A good example of a brand that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to persuade folks to have together and share their chips, and also to utilize the hashtag when they share photos of their meetups.

By making use of engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully develop followers on Instagram.

2. Get Creative – Instagram is about photos, a lot of people consider the caption as an afterthought. Don’t ignore the image caption! It is possible to generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.

Below are a few ideas that will help you build up followers on Instagram together with your posts:

Use questions inside your caption. Write your question at the beginning of the post so that people look at it first.

Get personal with your post. Tell a tale about you, or how your product helped or inspired another person.

Ask people to tag others. Asking people to tag three of the best friends or tagging someone they are grateful for brings other potential followers to the equation.

A great demonstration of a brand that does personal posts well will be the @NatGeo Instagram account. They generate breathtaking Instagram Stories with informative captions to coach an individual on the plight of animals around the globe. Remember with regards to using Instagram posts to get followers, it’s all about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.

3. Go Local – One of the better methods to construct your Instagram followers is to obtain to find out your neighbours! Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s going on close to you by visiting the search page and clicking on the Places tab.

Type in the spot to begin to see the geotagged posts for your area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – leaving a comment as well as an emoji and follow the person blevuz you want whatever you see. Hopefully, this is the start of an organic interaction.

For instance, in the event you offer life coaching services, you might type in your local area followed by “entrepreneurs.” Local entrepreneurs might be trying to find more work and life balance or assistance with life goals or career challenges. Similarly, in case you have an actual location that individuals have checked into on Instagram, reply to those posters’ pictures to make sure they’re conscious of your Instagram presence, and then follow them.

These are among the ideal way to build Instagram followers the correct way: no bots, no shortcuts, just tried and tested ways to engage with your audience and turn them into followers!