Our Mission – Our mission would be to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. bought a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would drive them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe employed by a national restaurant chain, the waffle house specials, and Tom within the local real estate business. Since employee ownership was not available with the Toddle House, the idea of starting a business they could own and share some ownership together seemed like a great idea. Joe and Tom wanted to make a restaurant dedicated to people-both associates and customers-while serving quality food at a great value.
On Labor Day 1955, their dream became a reality-plus an icon was born-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for the next Unit, but the first restaurant established the Waffle House tradition of supplying the friendliest service in town. Customer loyalty developed and the business grew steadily. A couple of years later (1957) Unit 2 was acquired and also by 1961, there have been four small restaurants.
In 1961, Joe left Toddle House and went along to work full-time at waffle house hours. Tom went fulltime shortly after. The 1960’s saw the emergence of a restaurant chain centered on customer care with a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways over the Southeast. Underneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate within both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests with a unique and comfortable dining experience. At each and every restaurant, the brilliant “Yellow Sign” greets customers like an old friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting because they walk with the door. Additionally, each restaurant is open round the clock a day, 365 days of year, inspiring urban myths including “Waffle House doors have no locks.”
Most established businesses nowadays started as just a concept among some people with no expectation of great size and success. Joe and Tom did not envision what Waffle House has grown to be, nevertheless they stuck by their concept along with their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates greater than 60 many years of service, we look ahead to making the next generation of customers and associates area of the family. At waffle house, success is measured by one thing-People.