T3, the Austin-based innovation agency, this week launched a new digital experience for Genghis Grill Menu 2020, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a much better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and that we wished to replicate that personal element and ease of access across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not only delivers a more interactive and user friendly customer experience, but it also establishes a good technology and site design foundation that can be extended to support our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to develop a flexible, mobile-first online ordering and loyalty experience to aid the company’s Genghis Grill brand. T3 is recognized for its digital transformation within the restaurant space, driving a lot more than $2 billion in sales for its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We were proud to aid Genghis Grill launch a website experience that changes how the brand engages with fans to operate the company forward,” said Ben Gaddis, T3 President. “We worked hard to make the brand new site practical and useful, but moreover, we leveraged customer insights to produce a completely personalized and cohesive experience for guests.”
Enabling the simple and fast customization of Genghis’ Signature Bowls with their 80 ingredients was a point of emphasis. T3 designed an intuitive process to “Make Your Own” bowl, making it simple for customers to combine the meats, vegetables, spices and sauces they want. The site and ordering process also seamlessly integrates into the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a brand new technology stack, integration with industry-leading partners including Olo and Punchh, the creation of an adaptable content management system (CMS) and the incorporation of T3’s proprietary Product Enrichment console, that allows for richer information and imagery to become displayed throughout the menu. These technology improvements, in conjunction with a refreshed visual design system, position the newest Genghis Grill website to exceed customers’ expectations having an effortless ordering process.
T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works jointly with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) along with other clients.
About Mongolian Concepts
Mongolian Concepts is the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Opening Times is famous for the fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by making a bowl filled with precisely what they may be craving from over 80 fresh ingredients and flavorful sauces. To learn more, visit genghisgrill.com.