Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For nearly 150 years, Sainsbury’s has provided the British public with quality foodstuffs at competitive prices, and has grown to become one of many largest supermarket chains in the UK.
With its huge network of supermarkets, hypermarkets and convenience stores across the country, almost everyone in the UK has a Sainsbury’s close by. Its well-recognised branding comes to define the British supermarket experience – but have you know that without Sainsbury’s, supermarkets could be very different for the evergreen high street features that we know and love today? In reality, without Oursainsburys Co Uk Login, the self-service supermarket might not exist whatsoever.
This is because Sainsbury’s pioneered the idea – throughout the uk, at least – of getting your very own grocery items and paying whenever you were able to leave the shop. Before this, a store assistant would collect the goods as your representative. Before self-service stores existed, customers didn’t possess the freedom to browse around supermarkets shelves like they are doing today.
When Sainsbury’s opened its first self-service store, customers were suddenly able to shop at their very own pace, and store employees were free to focus on serving customers and taking payments. The complete shopping process was quickened significantly, and as the self-service supermarket model required all available stock to be on display, supermarkets became larger – resembling something close towards the Sainsbury’s supermarkets which are so familiar today.
Sainsbury’s have also been between the first supermarkets to offer own-brand goods – this can be supplied in a lower price than goods that had been bought-in from third-party manufacturers. But as the manufacturing process was managed by Sainsbury’s itself, the standard was comparable – otherwise better – than many national brands. The very first Sainsbury’s own-brand product was bacon, which arrived during the early 1880s. The modernist-inspired types of the retailer’s own-label products which were used from your early 1960s to the late 1970s are becoming recognised as classics in retail graphic design.
John James Sainsbury opened the initial Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers featuring its innovative branding and focus on detail – whilst other stores had saw dust floors and counters created from wood, Sainsbury’s developed a higher-class shopping knowledge of mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this is the standard, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, and the company quickly expanded.
During the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. Following the War, however, Sainsbury’s started to pick up speed again, and once it was a public limited company in 1973, it achieved the greatest flotation ever on the London stock exchange.
Today, Sainsbury’s remains one of the UK’s most popular supermarkets, with its leap into internet shopping and persistence for offering fair trade goods, it continues to innovate into the new century.