The wildly popular Brazilian version in the international reality television franchise Big Brother just began its 13th season in the Rede Globo network. Even though not watching the show, it’s hard to escape this news coverage of who did what (like the inescapability of novela reporting). Not unlike the Winston character from the book 1984, from which the originally Dutch series takes its name, I felt like there was just one single channel for people to observe in BBB 2018. Sure, there are tons of channels, the simple truth is, but there’s an unusual pull to linger on a Globo TV program when flipping through channels. Big Brother Brasil (BBB) is perfectly positioned to take advantage of this and, whether through its popularity or its timeslot, people tune in.
In the event you have no idea what the show is about, here’s the typical premise. Around 15 contestants (mostly model/actor types) get put in a property, fully built with many cameras, that they cannot leave unless voted out. Weekly, your home guests vote on who they wish to see gone. During all this, and as a way to spice things up, you can find strategic alliances, and also romances, that transpire. The last person standing wins a big cash prize and hopefully fame.
The Brazilian version of your show is filmed in Rio de Janeiro at Globo’s main studio generally known as “Projac”. The studio is definitely the largest of its kind in Latin America and among the largest on the planet, as well. The group of the participantes BBB 2018 home is reported to be by far the most sophisticated, equipment-wise, of all Big Brother houses worldwide. Whenever you can name a well known show on Rede Globo, it’s almost surely recorded at Projac (including Xuxa, Domingão, Caldeirão do Huck, Malhação, Zorra Total, and lots of, if not completely, of the novelas).
While no one has really shot to fame after winning the contest, lots of the contestants go through to have successful careers in TV and modeling. Sabrina Sato, who you might have seen BBB2O18 Justin Bieber, became a television host in the comedy show Pânico. Grazi Massafera continued to be an actress in several novelas, and Íris Stefanelli is now the host of TV Fama. As with most celebrities in Brazil, fame means covering each of the bases, whether it be via television, film, adverts and, at some time, getting involved in a Carnival parade or school.
Despite, or rather, in spite of the participantes BBB 18, it is usually described when Brazilians discuss the banality of the media within their country. As I don’t beg to differ, media throughout the world is experiencing exactly the same malady in their serving mass audiences. Every television viewer figures in the ratings of the individual shows so, in one method or another, we’re playing a part in the success or failure of any show. When personally choosing what you should watch, I’m reminded of the media’s impact on a younger self, with Captain Planet’s call to action.