With some 1900 company name changes this past year, one would think these re-branding efforts would pay dividends in market share, customer perception, and employee focus in forging a new direction, both in the short and long-term. Does XFINIITY make relevant and pertinent business sense for those stakeholders involved, or can it be viewed as confusing and irrelevant?
These are the questions Comcast must answer when creating an investment in retraining customers to believe when it comes to their existing and new products under new brand name. But you can find inherent difficulties with re-branding which must be addressed to guarantee the new name fits with the existing and future targeted customer culture.
The question remains, will customers have a exposure to the XFINITY name? Is Comcast wanting to merge its products, both existing and new, right into a new brand that best describes its future? What else will the business do in order to improve the name, like tying it to new and improved customer support and quality engineering? Or possibly it desires to distance its products from an old name brand like Comcast, which has been with the highs and lows of customer perceptions.
Even though company parent name will always be Comcast, despite the newly acquired NBC-Universal, all of its products is going to be marketed under the name XFINITY, including, Digital Video, Broadband, and Telephone. It goes to include employee uniforms, customer bills, and product related advertising.
The question remains, will customers possess a relationship with the https://login.xfinity.com/login? Is Comcast trying to merge its products, both existing and new, into a new brand that best describes its future? What else will the organization do to boost the name, such as tying it to new and improved customer care and quality engineering? Or perhaps it would like to distance its products from an older brand like Comcast, which has been through the pros and cons of customer perceptions.
Even though the company parent name will remain Comcast, even with the newly acquired NBC-Universal, all of its products will be marketed underneath the name XFINITY, including, Digital Video, Broadband, and Telephone. This tnxxjl to include employee uniforms, customer bills, and product related advertising.
Len Grace will be the founder and editor of The Cable Pipeline, a Cable Industry Blog centered on highlighting pertinent and relevant issues within the Cable/Telecom arenas. His insights and opinions both inform and enlighten readers on current industry trends including Broadband, Digital Cable, Telecom, VOD, IPTV, Infrastructure, and Business Strategy.
He or she is a Cable Industry veteran with well over 18 years experience as being a General Manager with Comcast Corporation, and currently functions as an Independent Consultant/Strategist and Blogger contributing to Light Reading’s/Cable Digital News, an internationally syndicated technology news organization. He also plays a role in BroadbandBreakfast.com, a daily web site with definitive and independent news on broadband stimulus funding, wireless internet, and the national broadband plan under the banner Expert Opinion.